This message is even more powerful and important now, than it was 5 months ago when we originally posted it.
Why? I hear you ask…
There is currently so much negative noise out there about EDI (DEI, DE&I or however you want to arrange the letters!).
Headlines suggesting EDI is dead, needs rebranding etc. š
In light of what is happening in the US, it is easy to see why some people, organisations and the media are jumping on that particular bandwagon right now. Having Trump as a friend, rather than an adversary, probably seems a sensible option.
However, if you are an organisation with principles (and nothing to gain from having Trump as your mate), that understands it’s people are it’s greatest asset, why wouldn’t you show them you have their back?
Cancelling, re-branding or down-playing EDI sends a very clear message to your people (especially women, disabled, LGBTQ+, global ethnic majority, religious, neurodiverse, low socio-economic etc.) and customers:
ā
You are OK with them being discriminated against.
ā
You don’t want to have to treat them ethically/fairly.
ā
You don’t really want them working for/buying from you.
It might take a little while to feel the affects of this move, whilst they start looking for jobs with an employer (or products/services from a supplier) who does value them.
But they will vote with their feet soon.
At a time when division and hatred seems to be all around us, NOW is the perfect time to take a stand, be proud to be different and show how much ALL your employees and customers matter to you.
You (and your business) won’t regret it!
EDI News 